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Publicity . . .
For some clients we have developed and mailed both product
releases and literature releases to 80 publications every month.
We can specially adapt releases to match the philosophies
and editorial schedules of individual magazines.
 This photo along with a captivating caption generated a thousand inquiries from nine publications |
 Releases we prepared for two
clients made the cover of a single issue this trade journal |
For many clients we "recycle" older product
releases, using a fresh emphasis or a new twist
on existing features, often employing imaginative photography - producing "new"
product releases.
For most clients, we annually prepare an inventory of
magazine special
issues that will be appropriate for tightly targeted publicity releases.
Our charges for publicity services vary greatly.
A single mailing to a publication for a specific issue may be as little as $100.
A mass mailing to 80 publications which includes photo preparation
as well as considerable research and writing is often $1,000.
In-depth technical case histories may range up to $3,000.
No matter what the cost, the inquiries generated per dollar are usually exceptional.
Click here for an in-depth article on publicity.
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Capabilities vs.
Results:
Working with a creative firm that offers a broad range of
capabilities is important for the success of your program.
But the R.O.I. of your marketing communications is
much more dependant on intelligent and imaginative planning.
We developed an 8-page Marketing Communications Planner
to help business-to-business clients focus their thoughts and to
better manage our creative efforts. We would be glad to send it to you.
(There's no charge or obligation, of course.) Call us at 513-868-8683.
However, for best results, let's sit down and work through it
together.
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