Don't face the market place,
or your boss, alone and unarmed.

Listed below are helpful marketing communications
support documents you can print out
for immediate use and for future reference.

Those items followed by the word "SPEECH" are also available
as an in-depth, expanded seminar presentation.  We originally
developed these presentations for peer-group seminars sponsored
by professional marketing communicator organizations.  We are
eager to offer these as personal presentations to prospective clients.

1. Choosing An Ad Agency
        This article, originally published in AdScene Magazine,
        provides a concise, quantitative system for evaluating sources
        of marketing communications services.  (5 pages)  "SPEECH"

2. What Marketing Communications Is & Does
       With a few bulleted points, this page outlines how marketing
       communications works.  To show how marketing
       communications compliments other sales efforts,
       the difference between direct
       and indirect selling is explained.   (1 Page)

3. Publicity - "That Free Advertising"
        One of our clients refers to publicity as,
        "That free advertising."
        It isn't quite free, but it is usually the most cost-effective. 
        It is also usually the best first line of promotional attack.   
        (5 pages) "SPEECH"

4. We Don't Believe In Advertising
        Advertising is not a matter of faith.  It should be conceived
        and evaluated as an investment with  a potentially substantial
        R.O.I.   This short article outlines the ABC's of marketing
        communication's  R.O.I.   (4 pages) "SPEECH"

5. A Mission Statement For Marketing Communications
        A few years ago we developed a specific mission statement
        for a client's marketing communications efforts. 
        You may find it useful in implementing your own
        marketing communications objectives.    (1 page)

6. What Does Great Advertising Look Like?
        When preparing and evaluating marketing communications,
        this five-point check list may help you separate
        the mundane from the magnificent.  (2 pages)

7. Marketing Communications Planner
       Sorry, it's not available for downloading.
       Simply phone us and we will be glad to send
       you a copy - 513-868-8683.

For a description of this indispensable
planning tool, click here.

More Tech-Talks
Listed below are two additional in-depth, topical presentations
we gladly give for individuals, in-house departments, and upper management.  Each of these presentations includes handout materials.

"SPEECH"  Planning For More Effective Marketing Communications
        (based on our own Marketing Communications Planner)

"SPEECH"  A Box Car Labeled Love
        (an esoteric presentation on
         the challenge of communicating)

To discuss these or other presentations, call 513-868-8683.